About
Illuminating the Path to Purpose in Life Sciences
At A Glance
At Lumina Advisory, we help life sciences companies bring meaningful innovation to market—with purpose, precision, and impact. We specialize in strategic marketing, market access, Commercialization and market entry advisory for biotech, pharmaceutical, and MedTech organizations looking to unlock value across global healthcare markets.
Vision
We partner with life sciences companies to build purposeful go-to-market strategies—ensuring breakthrough healthcare solutions reach the patients who need them most."
Mission
Our mission is to enable life sciences companies to successfully navigate commercialization, from
strategic marketing and pricing to market access and international market entry.
We provide deep insights, actionable strategies, and locally-informed global expertise—ensuring
that every innovation is positioned for success with purpose at its core.
Science, Regulation & Marketing
Scientific rigor with regulatory clarity and market-first strategy to fast-track safe products, we turn complex data into pragmatic regulatory pathways, align cross-functional teams, and craft targeted go-to-market plans — from clinical proof and policy navigation to brand positioning — to accelerate approvals, adoption and measurable commercial outcomes.
Core Values
Purpose First
We believe every healthcare innovation should serve a higher purpose: improving lives. Our strategies are always anchored in patient and societal impact.
Strategic Clarity
We turn complexity into clarity. Our guidance is sharp, evidence-based, and tailored to real-world market dynamics.
Integrity & Transparency
We act with honesty and accountability, providing clear, independent advice that our clients can trust.
True Partnership
We collaborate closely with our clients—acting as an extension of your team, not just external consultants.
Global Reach, Local Relevance
We combine global market expertise with a deep understanding of local healthcare ecosystems, access frameworks, and payer priorities.
Innovation with Intention
We embrace creative, forward-thinking strategies to address commercialization challenges—always with a focus on purpose, not just profit.
MORE ABOUT Roopesh Bhargava
C-suite, Independent Director, Governance & ESG
Accomplished C-suite leader with 17 years as a CXO across biotech, pharma & life sciences. Certified Independent Director — governance, ESG oversight, strategic board advisory. Advises boards on transformation, risk and value creation. Proven record in scaling revenue, building teams and launching award-winning digital strategies.
Business Strategy & Value Creation
Led strategic transformations that generated $2M+ in new revenues, launched new verticals, and forged cross-border partnerships. Skilled at integrating digital tools to drive enterprise growth and valuation.
$2Mn+ New Revenue
P&L & Operations
Delivered 35% EBITA growth and 13% top-line improvement using performance-based incentives and data-driven operations to improve productivity and reduce costs.
35% EBITA Growth13% top-line improvement
Team & Culture
Led 1,100+ professionals across five verticals. Reduced attrition to under 10% and implemented structured career pathways.
1,100+ professionals
Commercial Head — Vaccine Division
Built India’s first four-team vaccine commercial model; grew revenue from $8M to $62M in 6 years (48% CAGR).
$8Mn to $62Mn6 Years45% CAGR
VP — Operations & Transformation
Delivered 35% EBITA improvement through process redesign, incentives, and digital adoption.
Digital
Head — Strategic Partnerships
Executed in-licensing and out-licensing agreements with major partners including Bharat Serums & Vaccines; established cross-border alliances.
Licensing
Watch
The Podcast
Beyond The Comfort Zone: A Journey Of Resilience And Leadership
Author: Roopesh Bhargava
Life is hard to plan, but it holds both successes and failures. This book is more than a biography—it’s a map for those facing rough times, showing how even the worst scenarios can become opportunities. It offers direction, drive, and inspiration for young professionals starting out, leaders navigating organizational change, and anyone at a crossroads. Its lessons apply to both personal and business life. Resilience, often seen as innate, is in fact learned—built through challenges and stepping outside comfort zones. In these pages, I share my own story as proof.